5D’s of Digital Marketing is still a new concept for many people. If you are one of them, do not worry. After reading the article, you will get a clear idea about it.
You already know that Marketing refers to creating value for customers in return for value to the marketers. That’s why it is practiced by all the successful businesses around the world. As the situation is changing over time, the form of marketing is changing as well. As a result, we found Digital Marketing.
Digital marketing is an updated version of traditional marketing where the main concept remains the same but the way of doing the marketing activities is changed to keep pace with the modern time. To make digital marketing strategies and implement them properly, a marketer should consider the 5D’s of Digital Marketing.
What are the 5D’s of Digital Marketing?
5D’s of Digital Marketing is the considerable factor that can impact your digital marketing activities and success. These five factors are Digital Devices, Digital Platforms, Digital Media, Digital Data, and Digital Technologies.
1. Digital Devices
Digital marketing cannot possible without the use of digital devices. Digital services are possible to provide when the customers have digital devices. The more customers have the access to digital devices, the more customers you can target for your digital marketing campaign.
So, you can understand how much important digital devices are such as computers, laptops, tablets, smartphones, smart TVs, watches, and gaming devices.
The invention of new devices increases the opportunity to interact with customers in new different ways to accomplish digital marketing goals. You make sure your target customers are online with any digital devices so that you can reach out to them.
2. Digital Platforms
Digital platforms are the gold mine for marketers. These platforms allow a marketer like you to get to know customers through researching their data such as their expectations, buying behavior, brand preference, previous purchases and so many more. Based on that you can easily segment your potential customers and target them for your marketing campaign.
Digital platforms make it easier to target your customers among the others while reducing the cost of marketing activities. You can use digital platforms to perform various marketing activities such as lead generation, brand promotion, product promotion, sales maximization, and much more.
The most popular digital platforms such as Facebook, YouTube, Instagram, Twitter, Linkedin are filled with your potential customers. You can be sure that your customers use or are active on at least one of these popular platforms.
There are plenty of ways that you can adopt to use the platform to perform your digital marketing activities. You can create your company profile on these platforms to share your brand’s message to your customers. Maintaining customer relationships is also much effective and easy on digital platforms.
3. Digital Media
Digital media works as a connector between your target customers and targeted platforms. These digital media such as web, app, email, or SMS can be used for marketing purposes that ensure a better outcome. As you know digital media allows you to run marketing campaigns with less expense than offline media.
Besides, you are getting the chance of targeting the exact people who have the maximum chance to buy your products and do not spend money on the wrong people.
4. Digital Data
A marketing strategy should be made based on data to ensure maximum success from the activities. At present, Digital marketers first collect data and analyze them thoroughly before making any strategy. So, you can understand the value of digital data in the success of digital marketing.
These data are the information of your customers as you previously heard such as their expectations, buying behavior, brand preference, previous purchases, and so on.
Although you can get only the public data from a customer’s profile, there are certain organizations that can legally provide you with the additional information you need to run your marketing campaign. As a marketer, you can utilize these personalized data to your advantage to get the best outcome from your digital marketing campaign.
5. Digita Technology
Technology always helps you go further with your marketing activities. As digital technologies are changing so fast, you should always stay updated with brand-new digital technologies. Remember, those who can adopt the new technology earlier get the benefit of becoming a pioneer.
If you are a digital marketer and haven’t considered these 5D’s of Digital Marketing before making your marketing strategy, you are still one step behind. I suggest you consider these factors and make your plan accordingly so that you can accomplish the goal of your digital marketing campaign.
