December 3, 2022

8 C’s of Social Media Marketing- A Complete Guide

The 8 C’s of social media marketing is a must-known thing for every digital marketer as it can create a great difference in social media marketing.

In the present world, social media can be considered one of the most effective ways to promote your business to targeted customers at a much cheaper cost. If you want to utilize the power of social media marketing for your business, read the article and follow the complete guide.

8 C’s of social media marketing

1 . Core Values

Your brand’s core value should help you to attract customers and keep them coming back for more. This is why you should focus on creating a unique and attractive brand identity for your business.

It doesn’t matter how big or small your business is; you should focus on your core value. It should include a logo and a slogan or motto. It should be the same across all of your different types of media. You should make sure that everything about your brand identity is consistent.

Your brand should have a unique voice that will help you to attract customers and keep them coming back for more. This is why you should spend some time and effort creating a unique voice. Making sure that you’re using the right language and tone is the first element of the 8 C’s of social media marketing.

You should also make sure that you are speaking to your customers in the right manner. There are many different ways to create a unique voice for your business.

You can use videos and interviews. You can write blogs and articles that are focused on certain topics. You can even put together a podcast. All of these things can help you to create a unique voice for your business.

Most importantly, make sure that you are speaking to your customers in a way that they will understand.

2. Content

If you want your social media content to stand out, you must be able to answer people’s questions and offer useful information to them.

You should focus on the kind of content that is useful for your audience. For example, if you are writing a blog about a product, you need to write about the features of the product. You need to offer useful tips and hints about the product.

When you create content for your social media platform, you should be sure that you are talking about something that will really benefit your audience. People will only read your content if it is helpful to them.

You should be honest and transparent in what you are doing.

3. Community

By using social media marketing techniques. You need to make sure that you create an engaging community of people who care about your products and services. When people get to know your brand, they will want to support you.

You will make more sales if you have customers who love your brand. You can build an engaged community of customers by creating fun posts on your Facebook page. If people like what they see, they may want to share your page with their friends.

People who like your page will come back to visit your site and buy from you. You can also create a YouTube channel where you can show people what you are doing with your products. If people enjoy what you are posting on your channel, they will tell their friends about it.

4. Collaboration

One of the most important ways to promote your business is to collaborate with others. To be more specific, you need to collaborate with the influencers which is a crucial element of the 8 C’s of social media marketing.

People love to follow other people on social media and influencers have a strong fanbase with a huge number of followers. Influencers directly or indirectly impact the buying decision of your customers.

It’s important to connect with other influencers in your niche. By connecting with them, you’ll be able to learn new ways of doing things and get ideas for new content.

8 C's of Social Media Marketing Infographic
8 C’s of social media marketing

5. Connection

Connection is the most important part of the 8 C’s of social media marketing. If you want to have a successful social media marketing campaign, you will have to create a good connection and cultivate relationships with your customers.

Social media is the best platform to communicate with your customers. If you aren’t having any connection with your customers, you won’t be able to gain their trust and you won’t be able to maintain a good customer relationship with your customers.

You should be looking to build long-term relationships with your customers ensuring an effective connection system. You can do this by talking to them, answering their questions, and responding to comments that they make. You can also create a community.

6. Conversation

You should design a system for customer service. It will help your customers know what to expect from you. You should make sure that you are doing everything you can to provide them with the best customer service.

When customers know what to expect, they are more likely to trust you. They will also like your products and services. Customers like getting updates on how your business is doing. Make sure you respond to emails and phone calls right away.

When people are waiting for your reply, they will begin to doubt your professionalism. You should send updates on what you are doing on your website. You should post them on social media websites as well.

You should update them when you have new products or services.

7. Consistency

If you want to get the best out of social media marketing, you need to be very consistent with your presence on social media. Create a plan and try to follow a content calendar so that your audiences get regular responses from you.

Instead of posting randomly, you can make a schedule and post at a specific time. It will help you become consistent with your social media activities and your audiences will be able to remember your brand.

8. Conversion

This is one of the most vital factors of the 8 C’s of social media marketing that help you get visitors to visit your website. To get them to buy from you, you must have a compelling offer. For example, if you sell a product that is helpful to your audience, you should include a link in your posts.

When people click on this link, they will come to your page. You need to make sure that you provide useful content on your website. You should provide lots of information about your products. This will help people to make a purchase.

You should also give people a reason to buy from you. People won’t buy from you if they don’t have a good reason to do so. You should tell your audience why you are offering a discount or free shipping.


Social media is one of the fastest-growing methods of marketing today. Businesses are using social media sites such as Facebook and Twitter to gain visibility and build relationships with potential customers and boost their revenues. Knowing the 8 C’s of social media marketing will help a social media marketer to perform the activities properly to get a better outcome from the social media marketing campaign.

You may also read: Social Media Marketing Strategy for Short-Term Rental Businesses