If you are a small business owner who has not tried email marketing yet, I suggest you try it now. You cannot understand what you are missing. You are stunting the potential growth of your business by not using one of the powerful weapons of digital marketing. So, read these email marketing Ideas for small businesses and apply these ideas in your business to maximize the growth of your business.

Communication with your customers is a fundamental activity for both big and small businesses. Making regular communication with your customers helps to build and maintain a good customer relationship that yields long time benefits for the business.

Email marketing makes it easier to contact your subscriber on a regular basis at minimum cost. Besides you can make customized or personal communication with your customers that is much more effective than mass communication. Moreover, email is considered a professional and serious media of business communication.

Let’s ses the email marketing ideas for small businesses

1. Start collecting email lists earlier

Having a good number of subscribers in your email list is a gold mine for your business. The earlier you start collecting the email, the earlier you can have more subscribers’ lists. You do not have to wait until your website is ready, you can even start collecting email addresses using a coming soon page. It helps to premarketing your brand before even launching your website.

2. Craft your newsletters

If you send a general newsletter, there is a small chance that you will get the desired outcome from email marketing. Take some time and research your target customers so that you can craft the newsletter that will be appropriate for them.

3. Add value through your newsletter

If you are not sure that your newsletter will be beneficial for your customers, you should not send it. When you can send a mail that adds value to the customers’ life, you will get there is less unsubscription rate. Besides, you will notice that the opening rate of your newsletter will be increased. It is a good sign because when you will send a newsletter that required actions, customers will more likely do the action.

4. Write clear & concise

Nobody has time to read a long newsletter and spend more time understanding what you are trying to offer. Make your message clear & concise so that customers can immediately understand what you are trying to tell them. Do not let your customers scroll more unless your customers are triggered to scroll down.

5. Use the call to action button

Using a hyperlink in your email is fine, but using a call to action button increases the conversion rate. Besides that, if your call to action can not be easily understood by your customers, your purpose of sending the newsletter may fail. Use the red button if possible, as the red color has more conversion rate

6. Give unsubscribe option

Good email marketing helps to find out your potential customers among all the subscribers. You should give an unsubscribe option in your email so that a subscriber can unsubscribe from your email anytime they want. It is not a loss for your business rather you can filter the most potential customers for your business.

7. Conduct an A/B test

You should create multiple versions of an email and conduct an A/B test before sending the mail to all the subscribers. A/B test helps to identify which version of your email will be suitable for your target customers. It will greatly increase the conversion rate from your email.

8. Go for automation

When you start using automation for your email marketing, you will realize how much time and effort you can save for other activities. Moreover, automation also offers so much when it comes to email marketing. You can automate your email or series of emails based on events, programs, or other criteria.

9. Measure responses from your email

You will be continuously sending emails to your customers for various purposes. So, you should know what works for your customers and what does not. First, know the standard responses rate from email for your industry. Then you should measure the responses you get from your email to know where you are standing. It will be helpful to craft the next email for your customers.

10. Introduce a new product/service

When you are planning to launch a new product or service, you should let your existing subscribers prior. As they have already aware of your brand, they will be more like to be interested to try your new items.

11. Send special offers

At present, customers check their email to know about special offers and they tend to take these offers directly from the email. Considering this fact, you should send special offers to your subscribers using convincing copy and a powerful call to action.

12. Giveaways for subscribers

You can inspire your subscribers to stay with you longer by offering giveaways to them. Giveaways help to retain subscribers as well as have new subscribers. When people get a giveaway, they like to share these with their friends. It is a golden opportunity to promote your brands by happy subscribers.

13. Send resources

Send some resources that will add value to your subscribers’ life. You can share tutorial videos, PDF’s and other free digital resources related to customers’ needs.

14. Engage them through email

You can send an email where you can convince your customers to take actions such as sharing their opinions, checking your social media, joining in an event, and so on. If you can engage your customers through email, you can expect a great return from your subscribers.

15. Ask for the review

Asking your customers to share their feedback after a purchase can be a great way to increase your brand credibility. You should wait at least a week or month to ask for the review. Having automation works better in this case.

16. Maintain a certain time and day

If you follow a certain day and time in a week or month to send regular emails, your subscribers will be totally aware of your email. Instead of sending emails randomly or very rarely, following a schedule is much more effective to gain better results.

Maintaining email marketing effectively ensures a great ROI for any business. As small businesses do not have the capacity to spend more money on different types of marketing activities, email marketing can be a perfect choice for them. The email marketing ideas for small businesses I have shared with you today will definitely help you perform email marketing effectively for your small business.