If you are a small business owner who has not tried email marketing yet, I suggest you try it now. You cannot understand what you are missing. You are stunting the potential growth of your business by not using one of the powerful weapons of digital marketing. So, read these email marketing Ideas for small businesses and apply these ideas in your business to maximize the growth of your business.
Communication with your customers is a fundamental activity for both big and small businesses. Making regular communication with your customers helps to build and maintain a good customer relationship that yields long time benefits for the business.
Email marketing makes it easier to contact your subscriber on a regular basis at minimum cost. Besides you can make customized or personal communication with your customers that is much more effective than mass communication. Moreover, email is considered a professional and serious media of business communication.
Let’s ses the email marketing ideas for small businesses
1. Start collecting email lists earlier
Having a good number of subscribers in your email list is a gold mine for your business. The earlier you start collecting the email, the earlier you can have more subscribers’ lists. You do not have to wait until your website is ready, you can even start collecting email addresses using a coming soon page. It helps to premarketing your brand before even launching your website.
6. Give unsubscribe option
Good email marketing helps to find out your potential customers among all the subscribers. You should give an unsubscribe option in your email so that a subscriber can unsubscribe from your email anytime they want. It is not a loss for your business rather you can filter the most potential customers for your business.
7. Conduct an A/B test
You should create multiple versions of an email and conduct an A/B test before sending the mail to all the subscribers. A/B test helps to identify which version of your email will be suitable for your target customers. It will greatly increase the conversion rate from your email.
8. Go for automation
When you start using automation for your email marketing, you will realize how much time and effort you can save for other activities. Moreover, automation also offers so much when it comes to email marketing. You can automate your email or series of emails based on events, programs, or other criteria.
9. Measure responses from your email
You will be continuously sending emails to your customers for various purposes. So, you should know what works for your customers and what does not. First, know the standard responses rate from email for your industry. Then you should measure the responses you get from your email to know where you are standing. It will be helpful to craft the next email for your customers.
10. Introduce a new product/service
When you are planning to launch a new product or service, you should let your existing subscribers prior. As they have already aware of your brand, they will be more like to be interested to try your new items.
11. Send special offers
At present, customers check their email to know about special offers and they tend to take these offers directly from the email. Considering this fact, you should send special offers to your subscribers using convincing copy and a powerful call to action.
16. Maintain a certain time and day
If you follow a certain day and time in a week or month to send regular emails, your subscribers will be totally aware of your email. Instead of sending emails randomly or very rarely, following a schedule is much more effective to gain better results.
Maintaining email marketing effectively ensures a great ROI for any business. As small businesses do not have the capacity to spend more money on different types of marketing activities, email marketing can be a perfect choice for them. The email marketing ideas for small businesses I have shared with you today will definitely help you perform email marketing effectively for your small business.